Global exposure

We are the vanguard of marketing prestige property. Our service is tailored through technology, making us the modern go-to for real estate professionals, buyers, and sellers who expect the very best from the very best.

Iconic marketing for today's real estate consumer

Sotheby’s has defined the art of marketing the world’s most cherished valuables since its inception. Today, with nearly 100% of homebuyers previewing homes for sale online, we not only ensure exceptional marketing in traditional print marketing, but through videography and immersive digital experiences that bring your home to life.

Media strategy

Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers. Sotheby’s International Realty® has set up an ingenious online distribution system that ensures that our unique properties are visible on the most visited sites around the world, such as : The New York Times, Financial Times, Mansion Global, dwell, The Wall Street Journal, Google, Bloomberg, South China Morning Post, Architectural Digest, YouTube, Luxury Estate, Properstar, James Edition, Green Acres...

Our alliance with Sotheby’s auction house extends to a shared client base of like-minded, high-net-worth individuals. Sotheby’s magazines are stunning large format publications with sophisticated content related to the art and real estate worlds.

Sotheby's Preferred Magazine

Sotheby’s Preferred is sent to the highest-spending premier clients of Sotheby’s Auction internationally. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty® listings.

Distribution: 12 000 premier global Sotheby's clients

Sotheby's Magazine

Sotheby’s Magazine is sent to all 70 Sotheby’s offices worldwide and high profile auction events in New York, London, Paris, Los Angeles and Hong Kong.

Distribution: 50 000 copies distributed worldwide

Custom international campaigns

We offer customized online advertising campaigns with a commitment of 1 million guaranteed impressions and clicks, spread across influential web platforms.

Targeted advertising

Our strategy is based on a consumer-centric approach, targeting all stages of the real estate journey. We employ sophisticated geographic and behavioral targeting to present our properties to high-quality potential buyers.

Partnerships with influential media

We collaborate with renowned publications such as The Telegraph, Gulf Business, Arab News, Zeit Online, Handelsblatt, The Washington Post, The Economist, and China Economic Review to ensure maximum visibility.

Specific targets

Our campaigns also address precise market segments: lifestyle, golf, wine and vineyards, sea and ocean, equestrian properties, ranches, and hunting estates.

The "One Million Impressions" Program

This customized advertising program guarantees impressions and clicks through attractive banners. By using high-quality property photos, each ad is designed to highlight the unique features of your property. You can target buyers by country, region, state, or city.

Social media

The Sotheby’s International Realty brand’s award-winning YouTube channel has more views and subscribers than any other real estate brand. We actively engage with online networks of people passionate about fine living, creating exclusive content for our audience of over 1 Million followers across various social media, including our very own Extraordinary Living Blog.

Distribution program

The brand’s ability to distribute property brochures across our international network is a clear point of differentiation in marketing a home. We share your property brochures across the Sotheby’s International Realty® network as well as the Sotheby’s Auction House.